OUT BEST IDEAS SO FAR
IN 2011, AFTER MORE THAN 15 YEARS WORKING IN COMMERCIAL ARCHITECTURE OFFICES, TRADE MARKETING, DESIGN AND ADVERTISING AGENCIES, WE ACKNOWLEDGE THAT IT WAS THE RIGHT TIME OF OUR OWN BUSINESS. A PLACE WHERE THE PROJECTS WERE CREATED FROM THE MAJOR ACTIVITY OF ANY COMPANY: ITS BRAND.
THUS WE LAUNCH THE THAT DESIGN COMPANY IN THE MARKET AS A CREATIVE RESPONSE TO OUR DESIRE TO QUALIFY COMMERCIAL ARCHITECTURE AND VISUAL MERCHANDISING PROJECTS. THEREFORE, WE PROVIDE THROUGH STRATEGIES WITH FOCUS ON DESIGN AND SCIENCE OF RETAIL DEVELOPED BY THAT, RELEVANT AND MEMORABLE EXPERIENCES TO CONSUMERS.
FROM THERE, THERE NEVER WAS A THAT PROJECT WHERE THE STARTING POINT WAS NOT THE CUSTOMER’S DNA, ITS ESSENCE, ITS PHILOSOPHY, ITS TARGET AUDIENCE AND ITS COMMUNICATION LINE. ALL THIS WITH A SOLE PURPOSE: REAL AND MEASURABLE MARKET GAIN.
Consulting presupposes experience, which can only be obtained with much practice and experience. For this reason, our professionals have been collecting data and references for more than 10 years to develop a series of solutions for the industry and the retail. Through them, we enhance the perception of brands, the conversion of purchases and the market gain in different segments. All this based on product exposure metrics, trade marketing, consumer behavior and, of course, the methodology and expertise of our That Design Team.
The point-of-sale and visual merchandising materials are that. They are point of sale material projects (MPDV), inspired by architectural traits, and furniture design, where the technical characteristics of the logistic factors dictates the format of each piece. Therefore, the strategy in choosing the points to select the materials, the design of the pieces as flags, displays, exhibitors and corners, value the exposure of one or more products in single-brand and multi-brand retail in the competition for consumer attention.
Many customers are looking for That in search of a relevant connection of their brand with their consumers within the point of sale. For this we develop customized experiences for each new project, be it commercial architecture, corporate and franchises. In addition, we carry out all the management of the execution of institutional environments, retail design and shop in shops – brand commercial spaces within multi-brand stores. Based on specific shopping habits of shoppers and their shopping experience.
The point of sale can have a specific time in the space where it is inserted and still represent an increase in sales and the perception of any brand. That design team proposes unique and personalized strategies and projects of showcases, exhibitions, events, fairs, kiosks, stands and strategic launches with the purpose of captivating the attention of the public and promoting a personalized, interactive and sensorial connection, strengthening the importance of each Brand and presenting products and services, often outside their natural sales environment.
THE TEAM IS MORE THAN A TEAM. IN THE TRUTH ARE STRATEGIC PARTNERS THAT, ONCE, FORM A MULTIDISCIPLINARY TIME CAPABLE OF CONNECTING BRANDS AND CONSUMER PRODUCTS ORIGINALLY, RELEVANT AND, OVER TIME, EMOTIONAL.
A specialist in commercial architecture oriented to the visual merchandising and strategic consultant, Diego is the founder of That Desing and dedicates the focus of his work to the continuous study of the relationships between brands (branding), retail and the final consumer ).
With a technical and strategic look, in addition to a unique sense of humor, has already been ahead of the architecture of large offices and an advertising agency. In this period, he has made projects for companies like Olympikus, Asics, Onitsuka Tiger, Reebok, Converse, Kildare, West Coast, Perky, Melissa, Rider, Mumm, AmPm, Colombo, Get Net, Claro, Tim, Maiojama, Santander, Los Trapos , among others.
Was elected Designer of the year in 2010 by ARP and in 2011 and 2013 by the Award Columnists.
He also has works published internationally in the Retail Design Blog, one of the most respected Retail Design sites in the world, and in the Italian magazine Platform Optic (Maggio 2016).
Rebeca adds to the office a very rich cultural baggage, full of the colors and textures of the northeast of the country, its region of origin. His passion for fine arts made him attend the School of Visual Arts at UFRGS, where he discovered his true vocation: architecture. Graduated in Architecture and Urbanism from ULBRA in 2007, her dedication to the commercial and ephemeral architecture market has made her a partner and a very important piece in That Design Company.
He began his career at Construtora CFL, after visiting renowned architectural offices, working for more than 5 years with management and execution of works. In 2011, in view of his vocation, he founded his own office, working in the areas of architecture in the most diverse segments – residential, commercial, corporate, buildings, landscaping and ephemeral. He has participated in several exhibitions of decoration, with important publications in newspapers, magazines and books of the segment. In the area of ephemeral architecture he participated in events such as Planeta Atlântida, Paul McCartney Show, Embarcadero Project, Cais do Porto, among others. He also assisted builders such as Valpi, in interior architecture projects of condominiums and facades.
Today, in addition to all her experience in the commercial areas, her critical eye on decoration of environments, Rebeca adds all her technical-executive knowledge to the architecture projects of our That Design Team.
This plurality is what yields great results in our brainstorms, where the best idea always wins, regardless of the expertise of the professional that has come.
In addition, this multidisciplinarity ensures graphic refinement, the ability to create fast prototypes and mockups, and attention to technical details, flexibility and quick thinking in project management, correct choice of materials and substrates, and alignment between form, function , Brand and product.
Direct departure from the streets of Porto Alegre into our hearts, his curious and creative way of facing life ended up translating some of our values. Not to mention the fact that we all have a lighter and more unusual work environment.
On some days of the week she offers us her presence in That’s office, pulling all smiles and caresses from her. Of course not everything is hair and flowers and eventually she ends up destroying something she should not. Still, she is an important member of our That Design Team.