It is in the famous footwear fair of Gramado-RS called Zero Grau that the footwear companies of Rio Grande do Sul (and many national) launch a preview of the winter collection of the following year. The company Bebecê of women’s shoes hired That Design to create its 160m2 stand in the main hall of the fair. The design created by That Design Team valued the brand’s new moment with its nude colors bringing architectural visual elements to create a more sophisticated look. A concept of visual permeability was created that allows a slight “peek” inside the Stand without compromising its privacy by complete. Two sets of vertical pergolas, each facing one side, visually direct the visitor to the door in the main corner of the stand. One of them with the graphic symbol of the mark that forms in a certain angle of vision and the second with curved elements that refer to the exclusively feminine universe of the mark. The whole stand is also enveloped by a sort of “wooden strip” that directs the visitor to the main entrance as well. On the main front of the stand this track becomes a showcase with illuminated shelves to expose to those who pass some of the highlights of the collection. In the interior, by blind it is possible to find the pendants with the highlights of products in the media, formed with pieces of woods that simulate winter leaves. Soon afterwards a more despoiled area with exclusive interactive shelves for the Bebecê sneakers area. The standard internal shelves also end up leading to a showcase of highlights that matches the outside showcase of the main access of the stand, completing the design in a sophisticated way.