ECO CONVERSE TENNIS ESTATION JK
This is the first project with an ecological bias that we have done. In 2012, at the opening of Shopping Iguatemi JK in São Paulo, we were invited to create a special window of CONVERSE for the recently opened TENNIS STATION JK. For this we convinced Converse that his most popular model was a POP icon and we should take advantage of that. This is the traditional CHUCK TAYLOR, popularly known in Brazil by ALL STAR. We believe that no other model of tennis on the market can be recognized if it is used as a “bottom figure” type element in a graphic art or clipping.
So we decided to take this idea and create a kind of DISPLAY / PACKAGING all in recycled cardboard with the least possible printing. The DNA of the brand favors the use of rustic materials and therefore the choice of substrate but best of all is that in terms of utilization the parts that are removed to fit the models are used as a brand flag, “Waste of materials is zero.”
In order to complete the logistics process of the material is excellent, because the material cubing (ratio between weight and dimensions) is perfect, making the shipping cost extremely optimized.