About THAT » That Design Company »

IN 2011, AFTER MORE THAN 15 YEARS WORKING WITH COMMERCIAL ARCHITECTURE, TRADE MARKETING, DESIGN AND ADVERTISING OFFICES AND AGENCIES, WE REALIZED THAT IT WAS THE RIGHT TIME TO CREATE OWN BUSINESS. A PLACE WHERE PROJECTS COULD BE CREATED FROM THE MOST IMPORTANT ASPECT OF ANY COMPANY: ITS BRAND.

SO WE LAUNCH THE THAT DESIGN COMPANY IN THE MARKET AS A CREATIVE RESPONSE TO OUR DESIRE TO QUALIFY COMMERCIAL ARCHITECTURE AND VISUAL MERCHANDISING PROJECTS. THIS WAY WE PROVIDE THROUGH STRATEGIES FOCUSED ON DESIGN AND THE “RETAIL SCIENCE” DEVELOPED BY THAT, RELEVANT AND MEMORABLE EXPERIENCES TO CONSUMERS WORLDWIDE.

FROM THERE, THERE NEVER WAS A PROJECT WHERE THE STARTING POINT WAS NOT THE CUSTOMER’S DNA, ITS ESSENCE, ITS PHILOSOPHY, ITS TARGET SHOPPER AND ITS COMMUNICATION GUIDELINES. ALL THIS WITH A SINGLE PURPOSE: REAL AND MEASURABLE MARKET GAIN.

THAT’S EXCLUSIVE STRATEGIES,

TO IMPULSE YOUR BUSINESS

RETAIL CONSULTING

Consulting presupposes experience, which can only be obtained with much practice and experience. For this reason, our professionals have been collecting data and references for more than 10 years to develop a series of solutions for the industry and the retail. Through them, we enhance the perception of brands, the conversion of purchases and the market gain in different segments. All this based on product exposure metrics, trade marketing, consumer behavior and, of course, the methodology and expertise of our That Design Team.
DESIGN DE MPDV

The point-of-sale and visual merchandising materials are that. They are point of sale material projects (MPDV), inspired by architectural traits, and furniture design, where the technical characteristics of the logistic factors dictates the format of each piece. Therefore, the strategy in choosing the points to select the materials, the design of the pieces as flags, displays, exhibitors and corners, value the exposure of one or more products in single-brand and multi-brand retail in the competition for consumer attention.
ARCH COMMERCIAL AND CORPORATE

Many customers are looking for That in search of a relevant connection of their brand with their consumers within the point of sale. For this we develop customized experiences for each new project, be it commercial architecture, corporate and franchises. In addition, we carry out all the management of the execution of institutional environments, retail design and shop in shops – brand commercial spaces within multi-brand stores. Based on specific shopping habits of shoppers and their shopping experience.
EFFECTIVE ARCHITECTURE

The point of sale can have a specific time in the space where it is inserted and still represent an increase in sales and the perception of any brand. That design team proposes unique and personalized strategies and projects of showcases, exhibitions, events, fairs, kiosks, stands and strategic launches with the purpose of captivating the attention of the public and promoting a personalized, interactive and sensorial connection, strengthening the importance of each Brand and presenting products and services, often outside their natural sales environment.