OUR BEST IDEAS SO FAR
IN 2011, AFTER MORE THAN 15 YEARS WORKING WITH COMMERCIAL ARCHITECTURE, TRADE MARKETING, DESIGN AND ADVERTISING OFFICES AND AGENCIES, WE REALIZED THAT IT WAS THE RIGHT TIME TO CREATE OWN BUSINESS. A PLACE WHERE PROJECTS COULD BE CREATED FROM THE MOST IMPORTANT ASPECT OF ANY COMPANY: ITS BRAND.
SO WE LAUNCH THE THAT DESIGN COMPANY IN THE MARKET AS A CREATIVE RESPONSE TO OUR DESIRE TO QUALIFY COMMERCIAL ARCHITECTURE AND VISUAL MERCHANDISING PROJECTS. THIS WAY WE PROVIDE THROUGH STRATEGIES FOCUSED ON DESIGN AND THE “RETAIL SCIENCE” DEVELOPED BY THAT, RELEVANT AND MEMORABLE EXPERIENCES TO CONSUMERS WORLDWIDE.
FROM THERE, THERE NEVER WAS A PROJECT WHERE THE STARTING POINT WAS NOT THE CUSTOMER’S DNA, ITS ESSENCE, ITS PHILOSOPHY, ITS TARGET SHOPPER AND ITS COMMUNICATION GUIDELINES. ALL THIS WITH A SINGLE PURPOSE: REAL AND MEASURABLE MARKET GAIN.
Consulting presupposes experience, which can only be obtained with much practice and experience. For this reason, our professionals have been collecting data and references for more than 10 years to develop a series of solutions for the industry and the retail. Through them, we enhance the perception of brands, the conversion of purchases and the market gain in different segments. All this based on product exposure metrics, trade marketing, consumer behavior and, of course, the methodology and expertise of our That Design Team.
The point-of-sale and visual merchandising materials are that. They are point of sale material projects (MPDV), inspired by architectural traits, and furniture design, where the technical characteristics of the logistic factors dictates the format of each piece. Therefore, the strategy in choosing the points to select the materials, the design of the pieces as flags, displays, exhibitors and corners, value the exposure of one or more products in single-brand and multi-brand retail in the competition for consumer attention.
Many customers are looking for That in search of a relevant connection of their brand with their consumers within the point of sale. For this we develop customized experiences for each new project, be it commercial architecture, corporate and franchises. In addition, we carry out all the management of the execution of institutional environments, retail design and shop in shops – brand commercial spaces within multi-brand stores. Based on specific shopping habits of shoppers and their shopping experience.
The point of sale can have a specific time in the space where it is inserted and still represent an increase in sales and the perception of any brand. That design team proposes unique and personalized strategies and projects of showcases, exhibitions, events, fairs, kiosks, stands and strategic launches with the purpose of captivating the attention of the public and promoting a personalized, interactive and sensorial connection, strengthening the importance of each Brand and presenting products and services, often outside their natural sales environment.
THE TEAM IS MORE THAN A TEAM. THEY ARE STRATEGIC PARTNERS THAT TOGETHER FORM A MULTIDISCIPLINARY GROUP CAPABLE OF CONNECTING BRANDS AND CONSUMER PRODUCTS MEANFULLY, AND, IN MANY SITUATIONS , EMOTIONALLY.
A specialist in commercial architecture oriented to the visual merchandising and strategic consultant, Diego is the founder of That Design and dedicates the focus of his work to the continuous study of the relationships between brands (branding), retail and the final costumer.
With a technical and strategic look, in addition to a unique sense of humor, has already been ahead of the architecture of large offices and an advertising agency. In this period, he created for companies such as Olympikus, Asics, Onitsuka Tiger, Reebok, Converse, Kildare, West Coast, Perky, Melissa, Rider, Mumm, AmPm, Colombo, Get Net, Claro, Tim, Maiojama, Santander, Los Trapos, among many others.
Was voted Designer of the Year in 2010 by ARP and in 2011 and 2013 by the Design Columnists Award.
He also has works published internationally in the Retail Design Blog, one of the most respected Retail Design sites in the world, and in the Italian magazines PLATFORM OPTIC (Maggio 2016) and AN SHOPFITTNG.
This plurality is what brings great results in our brainstorms, where the best idea always wins, regardless of the expertise of the professional that has come up with.
In addition, this multidisciplinarity ensures graphic refinement, the ability to create fast prototypes and mockups, and attention to technical details, flexibility and quick thinking in project management, correct choice of materials, and alignment between form, function, brand and product.
Straight from the streets of Porto Alegre (Brazil) into our hearts, her curious and creative way of facing life ended up translating some of our own team values. Not to mention the fact that we all have a lighter and more unusual work environment when she is around the office.
On some days of the week she offers us her presence in That’s office helping the mood around. Of course not everything is fun and games and eventually she ends up destroying something she should not. Still, she is an important member of our That Design Team and we love her.