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PICCADILLY SUMMER 2013 Piccadilly’s spring-summer 2012/2013 collection came more daring, colorful and with a POS material that needed to evolve together. The concept of curves and stripes needed to be reinvented. In summer, when shoes are lighter and more open, we think that the point of sale material should accompany the season and break the…
CARTAGO Cartago is the masculine brand of Grendene associated with a more noble style of consumer, with products with more classy and casual design. So all the PDV parts needed to be in wood and therefore we look for the versatility of pieces that can be arranged in different ways to accommodate these noble products…
MELISSA DANCE HITS The THAT team was flattered to be invited in its first year of life to name one of Melissa’s big bets for this year. Together with Melissa’s Marketing team we worked on this project from the beginning to launch a Melissa exclusively made for the ballad: The Melissa Dance Hits. A That…
CAPODARTE A That in 2014 started to take on all the showcase projects of all the women brands of Paquetá, such as Capodarte, Dumond and Ateliermix, as well as the projects of PDV of Lilly’s Closet. Therefore, all windows of the commercial calendar of Capodarte stores between 2014 and 2016 were developed by That Design…
RIDER ROCK IN RIO For ROCK IN RIO 2013 we had the opportunity to develop a very unusual display for the GRIDENE RIDER brand. When we imagined ourselves in a Rock show we had a way of vibrating with the slipper in hand and this was our starting point. A simple piece, with a high…
ECO CONVERSE TENNIS ESTATION JK Eis o primeiro projeto com um viés ecológico que fizemos. EM 2012, logo na Abertura do Shopping Iguatemi JK , em São Paulo capital, fomos convidados para criar uma vitrine especial da CONVERSE para a recém aberta loja TENNIS STATION JK. Para isto convencemos a Converse de que o seu…
